http://www.spensergarden.com Spenser Garden Tue, 26 Mar 2013 21:58:31 +0000 http://www.spensergarden.com en http://www.spensergarden.com/BlackJet http://www.spensergarden.com/following/spensergarden.com/BlackJet Tue, 26 Mar 2013 21:58:31 +0000 Spenser Garden 5272448 <img src="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_System_Mark_850_850.jpg" width="850" height="657" width_o="850" height_o="657" src_o="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_System_Mark_850_o.jpg" data-mid="28364166" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_System_Brandmark_lockup_850_850.jpg" width="850" height="657" width_o="850" height_o="657" src_o="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_System_Brandmark_lockup_850_o.jpg" data-mid="28364335" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_System_Typography_850_850.jpg" width="850" height="657" width_o="850" height_o="657" src_o="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_System_Typography_850_o.jpg" data-mid="28364337" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_System_imagry_850_850.jpg" width="850" height="550" width_o="850" height_o="550" src_o="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_System_imagry_850_o.jpg" data-mid="28364336" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_Video_casestudy_thumb_850._850.jpg" width="850" height="477" width_o="850" height_o="477" src_o="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_Video_casestudy_thumb_850._o.jpg" data-mid="28572313" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_Experience_App_screens_850_850.jpg" width="850" height="550" width_o="850" height_o="550" src_o="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_Experience_App_screens_850_o.jpg" data-mid="28364334" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_Experience_airport_ad_application_850_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload148.cargocollective.com/1/3/105924/5272448/MovingBrands_BlackJet_Experience_airport_ad_application_850_o.jpg" data-mid="28364332" border="0" align="left"/> http://www.spensergarden.com/Life360 http://www.spensergarden.com/following/spensergarden.com/Life360 Tue, 26 Mar 2013 20:51:05 +0000 Spenser Garden 5271943 Life360 is an app that lets family members keep track of each other, avoid neighborhood dangers and send out family safety alerts using the GPS capabilities of their smart phones. Though the company aspired to be a family safety tool, their identity was synonymous with the app’s original purpose as a means of identifying the locations of sex offenders. The team at Moving Brands repositioned the brand as an intuitive family management service and re-designed the app with an identity system that resonates with parents and millennials alike. Balancing a casual, human visual identity with a brand narrative highlighting Life360’s cutting edge technology, the team was able to create a unique experience that brought families closer via connectivity rather than surveillance. This became the New Family Circle. <img src="http://payload148.cargocollective.com/1/3/105924/5271943/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload148.cargocollective.com/1/3/105924/5271943/grey rule 850_o.jpg" data-mid="28405083" border="0" align="left"/> <img src="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_System_Brandmark_850_850.jpg" width="850" height="550" width_o="850" height_o="550" src_o="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_System_Brandmark_850_o.jpg" data-mid="28364822" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_System3_Hand-drawn_850_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_System3_Hand-drawn_850_o.jpg" data-mid="28365120" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_System4_Geometry_850_850.jpg" width="850" height="269" width_o="850" height_o="269" src_o="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_System4_Geometry_850_o.jpg" data-mid="28365121" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_System7_Video_850_850.jpg" width="850" height="249" width_o="2048" height_o="601" src_o="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_System7_Video_850_o.jpg" data-mid="28366642" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5271943/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload148.cargocollective.com/1/3/105924/5271943/grey rule 850_o.jpg" data-mid="28405083" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_System4_Icons_850x550_850.jpg" width="850" height="550" width_o="850" height_o="550" src_o="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_System4_Icons_850x550_o.jpg" data-mid="28572380" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5271943/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload148.cargocollective.com/1/3/105924/5271943/grey rule 850_o.jpg" data-mid="28405083" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_Experience2_iPhoneAppScreens_850_cropped_850.jpg" width="850" height="684" width_o="850" height_o="684" src_o="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_Experience2_iPhoneAppScreens_850_cropped_o.jpg" data-mid="28365734" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_Experienc32_billboard_850_850.jpg" width="850" height="568" width_o="2048" height_o="1369" src_o="http://payload148.cargocollective.com/1/3/105924/5271943/MovingBrands_Life360_Experienc32_billboard_850_o.jpg" data-mid="28366467" border="0" align="left"/> Agency Moving Brands, San Francisco Life360 is an app that lets family members keep track of each other, avoid neighborhood dangers and send out family safety alerts using the GPS capabilities of... http://www.spensergarden.com/Microsoft http://www.spensergarden.com/following/spensergarden.com/Microsoft Tue, 26 Mar 2013 20:51:04 +0000 Spenser Garden 5271941 Various UX and interaction design work done with Microsoft's Mountain View office. More details available face-to-face. Various UX and interaction design work done with Microsoft's Mountain View office. More details available face-to-face. http://www.spensergarden.com/BBCN-Bank http://www.spensergarden.com/following/spensergarden.com/BBCN-Bank Tue, 31 Jan 2012 01:32:28 +0000 Spenser Garden 2692164 In November of 2011 the Korean-American banking landscape witnessed its first multi-billion dollar merger. Center Bank and Nara Bank merged to create the nation's largest Korean-American bank. Focused primarily on small business banking, the two banks saw the opportunity to grow beyond their own community and into a multitude of ethnic locales. As a consequence of the merger, Center/Nara elevated itself into a newer strata of competition. The merger committee approached the team at ANDLAB with the task of positioning the brand to take advantage of these new opportunities. This called for a full re-brand, from strategy to naming and brand signature. The team saw the opportunity of bringing Korean-style banking—a style reliant on close-knit relationships and mutual respect—to the American public. BBCN was re-branded as the business bank for this experience <img src="http://payload19.cargocollective.com/1/3/105924/2692164/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/grey rule 850_o.jpg" data-mid="28403670" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/105924/2692164/branch map_new_850_850.jpg" width="850" height="572" width_o="850" height_o="572" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/branch map_new_850_o.jpg" data-mid="28403578" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/105924/2692164/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/grey rule 850_o.jpg" data-mid="28403670" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/105924/2692164/bbcn diagram_smaller_850.jpg" width="850" height="461" width_o="850" height_o="461" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/bbcn diagram_smaller_o.jpg" data-mid="28403709" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/105924/2692164/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/grey rule 850_o.jpg" data-mid="28403670" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/105924/2692164/brand positioning_850.jpg" width="850" height="713" width_o="850" height_o="713" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/brand positioning_o.jpg" data-mid="28403847" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/105924/2692164/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/grey rule 850_o.jpg" data-mid="28403670" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/105924/2692164/logo 850x600_850.jpg" width="850" height="600" width_o="850" height_o="600" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/logo 850x600_o.jpg" data-mid="28403877" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/105924/2692164/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/grey rule 850_o.jpg" data-mid="28403670" border="0" align="left"/> <img src="http://payload19.cargocollective.com/1/3/105924/2692164/business cards_850.jpg" width="850" height="638" width_o="850" height_o="638" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/business cards_o.jpg" data-mid="28668739" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/3/105924/2692164/stationary set_850.jpg" width="850" height="637" width_o="1000" height_o="750" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/stationary set_o.jpg" data-mid="28668741" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/3/105924/2692164/applications 850_revised_850.jpg" width="850" height="476" width_o="850" height_o="476" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/applications 850_revised_o.jpg" data-mid="28672055" border="0" align="left"/><img src="http://payload19.cargocollective.com/1/3/105924/2692164/airport billboard 850_850.jpg" width="850" height="566" width_o="850" height_o="566" src_o="http://payload19.cargocollective.com/1/3/105924/2692164/airport billboard 850_o.jpg" data-mid="28404772" border="0" align="left"/> Agency ANDLAB, Los Angeles Team Sunook Park, Creative Director Spenser Garden, Designer Bryan Ku, Designer In November of 2011 the Korean-American banking landscape witnessed its first multi-billion dollar merger. Center Bank and Nara Bank merged to create the nation's... http://www.spensergarden.com/Wiley-Post http://www.spensergarden.com/following/spensergarden.com/Wiley-Post Fri, 13 Jan 2012 01:55:21 +0000 Spenser Garden 2589600 <img src="http://payload14.cargocollective.com/1/3/105924/2589600/vagabond equipment2_850.jpg" width="850" height="844" width_o="850" height_o="844" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/vagabond equipment2_o.jpg" data-mid="13089739" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/color stripe2_850.jpg" width="850" height="12" width_o="850" height_o="12" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/color stripe2_o.jpg" data-mid="13089732" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/logo elements1_850.jpg" width="850" height="517" width_o="850" height_o="517" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/logo elements1_o.jpg" data-mid="13089733" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/logo philosophy_850.jpg" width="850" height="517" width_o="850" height_o="517" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/logo philosophy_o.jpg" data-mid="13103026" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/grey rule 850_o.jpg" data-mid="28405240" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/logo3_850.jpg" width="850" height="600" width_o="850" height_o="600" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/logo3_o.jpg" data-mid="13103123" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/grey rule 850_o.jpg" data-mid="28405240" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/backpacks2_850.jpg" width="850" height="443" width_o="850" height_o="443" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/backpacks2_o.jpg" data-mid="13137372" border="0" align="left"/> <img src="http://payload14.cargocollective.com/1/3/105924/2589600/street pattern_850.jpg" width="850" height="390" width_o="850" height_o="390" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/street pattern_o.jpg" data-mid="13133802" border="0" align="left"/> <img src="http://payload14.cargocollective.com/1/3/105924/2589600/tags_850.jpg" width="850" height="410" width_o="850" height_o="410" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/tags_o.jpg" data-mid="13134246" border="0" align="left"/> <img src="http://payload14.cargocollective.com/1/3/105924/2589600/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/grey rule 850_o.jpg" data-mid="28405240" border="0" align="left"/> <img src="http://payload14.cargocollective.com/1/3/105924/2589600/cover spread_850.jpg" width="850" height="410" width_o="850" height_o="410" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/cover spread_o.jpg" data-mid="13136081" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/contents spread_850.jpg" width="850" height="410" width_o="850" height_o="410" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/contents spread_o.jpg" data-mid="13136083" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/pattern spread_850.jpg" width="850" height="410" width_o="850" height_o="410" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/pattern spread_o.jpg" data-mid="13136090" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/squirrel spread_850.jpg" width="850" height="410" width_o="850" height_o="410" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/squirrel spread_o.jpg" data-mid="13136101" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/cat spread_850.jpg" width="850" height="410" width_o="850" height_o="410" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/cat spread_o.jpg" data-mid="13136576" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/back spread_850.jpg" width="850" height="410" width_o="850" height_o="410" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/back spread_o.jpg" data-mid="13136122" border="0" align="left"/> <img src="http://payload14.cargocollective.com/1/3/105924/2589600/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/grey rule 850_o.jpg" data-mid="28405240" border="0" align="left"/> <img src="http://payload14.cargocollective.com/1/3/105924/2589600/cover slideshow_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/cover slideshow_o.jpg" data-mid="13137295" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/vagabond slideshow_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/vagabond slideshow_o.jpg" data-mid="13137309" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/logo slideshow_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/logo slideshow_o.jpg" data-mid="13137315" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/3/105924/2589600/coyote slideshow_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload14.cargocollective.com/1/3/105924/2589600/coyote slideshow_o.jpg" data-mid="13137319" border="0" align="left"/> PDF of brand style guide is available for download here PDF of brand style guide is available for download here http://www.spensergarden.com/Opposites-Attract http://www.spensergarden.com/following/spensergarden.com/Opposites-Attract Mon, 09 Jan 2012 12:17:49 +0000 Spenser Garden 2490226 California State University, Long Beach holds its BFA Graphic Design senior show once every semester. For the graduating class of Fall 2011, the 18 seniors took the initiative to have a fully branded, independent show off-campus in downtown Long Beach. The concept of Opposites Attract comes directly from the nature of the seniors involved. For the 18 of us as a collective, opposites really did attract. From our nationalities to our personalities and to our design styles, we were a mixed bag of opposites that somehow worked wonderfully together. Taking this concept further, we aimed to express that the structure of life is balanced by opposites, and as visual communicators, it is our job—even our privilege—to communicate this truth. <img src="http://payload9.cargocollective.com/1/3/105924/2490226/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/grey rule 850_o.jpg" data-mid="28405127" border="0" align="left"/> <img src="http://payload9.cargocollective.com/1/3/105924/2490226/logo 850_850.jpg" width="850" height="550" width_o="850" height_o="550" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/logo 850_o.jpg" data-mid="28405831" border="0" align="left"/> <img src="http://payload9.cargocollective.com/1/3/105924/2490226/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/grey rule 850_o.jpg" data-mid="28405127" border="0" align="left"/> The show's promo video communicates the fact that 'opposites attract' means much more than 18 designers coming from different backgrounds <img src="http://payload9.cargocollective.com/1/3/105924/2490226/website front 1.2_850.jpg" width="850" height="584" width_o="850" height_o="584" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/website front 1.2_o.jpg" data-mid="13064018" border="0" align="left"/> The website for the show opens with a dynamic homepage that cycles through a video of each designer superimposed with another. The site was the central voice of the campaign, and provided users with designer bios, sample work, video content, and donation opportunities. <img src="http://payload9.cargocollective.com/1/3/105924/2490226/website front 2_850.jpg" width="850" height="283" width_o="850" height_o="283" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/website front 2_o.jpg" data-mid="12840203" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/3/105924/2490226/website bio2_850.jpg" width="850" height="584" width_o="850" height_o="584" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/website bio2_o.jpg" data-mid="13064017" border="0" align="left"/> The designers in the show were personalized with playful bios and links to their work. <img src="http://payload9.cargocollective.com/1/3/105924/2490226/website work 1.2_850.jpg" width="850" height="584" width_o="850" height_o="584" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/website work 1.2_o.jpg" data-mid="13064019" border="0" align="left"/> A collective work page gave users the ability to preview the contents of the show. <img src="http://payload9.cargocollective.com/1/3/105924/2490226/website work 2 copy2_850.jpg" width="850" height="584" width_o="850" height_o="584" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/website work 2 copy2_o.jpg" data-mid="12840436" border="0" align="left"/> <img src="http://payload9.cargocollective.com/1/3/105924/2490226/poster_850.jpg" width="850" height="519" width_o="850" height_o="519" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/poster_o.jpg" data-mid="12559527" border="0" align="left"/> Poster design for the show, expressing the convergence of opposites via elements of the logo. <img src="http://payload9.cargocollective.com/1/3/105924/2490226/invite cover_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/invite cover_o.jpg" data-mid="12559801" border="0" align="left"/> Coupling with the poster is the show invite—a 12 page newspaper-style piece that playfully communicates the worldly idea behind opposites attract. These invites were mailed out prior to the show to friends, family, and agencies in the region. <img src="http://payload9.cargocollective.com/1/3/105924/2490226/invite collage_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/invite collage_o.jpg" data-mid="12560463" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/3/105924/2490226/invite reese_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/invite reese_o.jpg" data-mid="12560467" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/3/105924/2490226/invite back_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/invite back_o.jpg" data-mid="12560470" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/3/105924/2490226/invite stack_850.jpg" width="850" height="578" width_o="850" height_o="578" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/invite stack_o.jpg" data-mid="12560558" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/3/105924/2490226/middle_850.jpeg" width="850" height="566" width_o="850" height_o="566" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/middle_o.jpeg" data-mid="12561419" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/3/105924/2490226/ThePowersOfTheBigMommasCombined_850.jpg" width="850" height="611" width_o="850" height_o="611" src_o="http://payload9.cargocollective.com/1/3/105924/2490226/ThePowersOfTheBigMommasCombined_o.jpg" data-mid="12561678" border="0" align="left"/> The 18 designers of Opposites Attract Creative Team Spenser Garden, Identity Design, Poster Design, Invite Cover, Spreads 1 & 2 Baktaash Sorkhabi, Identity Design, Promo Video, Invite Spread 3 Sophie Lin, Website Design, Invite Spread 3 Patrick Dougherty, Promo Video, Invite Spread 4 Reese Panganiban, Website Design, Invite Spread 5 Tisha Boonyawatana, Website Design, Invite Spread 6 Clay Cooper, Web Programming California State University, Long Beach holds its BFA Graphic Design senior show once every semester. For the graduating class of Fall 2011, the 18 seniors took the... http://www.spensergarden.com/De-Mart-Enhanced-Dining http://www.spensergarden.com/following/spensergarden.com/De-Mart-Enhanced-Dining Mon, 08 Aug 2011 21:04:32 +0000 Spenser Garden 1387595 Proposition 19, which asked for legal possession of marijuana in the state of California, was a hot topic leading up to the November 2010 statewide election. Inspired by the new market that legalization would create, Perspective Branding asked us to brand marijuana as if it were given the same rules and regulations as alcohol. Going into the project we were determined to ease the stigma of marijuana by not associating the brand with 'stoner culture' at all. Survey research provided us with the concept of creating a restaurant-lounge centered on THC-infused cuisine served in a tapas-style manner. Marijuana in smokable form would still be available in a take out section, but smoking in the establishment would not be allowed. The brand name 'de mart' is an ode to Amsterdam, a place where THC-infused dining first gained fame. The name was inspired by Dutch flower marts, which showcase vivid color arrangements that create quite the visual enhancement. <img src="http://payload.cargocollective.com/1/3/105924/1387595/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload.cargocollective.com/1/3/105924/1387595/grey rule 850_o.jpg" data-mid="28405387" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/105924/1387595/de mart logotype 425wide.jpg" width="425" height="286" width_o="425" height_o="286" src_o="http://payload.cargocollective.com/1/3/105924/1387595/de mart logotype 425wide_o.jpg" data-mid="28406139" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/105924/1387595/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload.cargocollective.com/1/3/105924/1387595/grey rule 850_o.jpg" data-mid="28405387" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/105924/1387595/system_850.jpg" width="841" height="354" width_o="841" height_o="354" src_o="http://payload.cargocollective.com/1/3/105924/1387595/system_o.jpg" data-mid="7031523" border="0" align="left"/>The color palette is also inspired by the flower marts, while the angular abstraction of the petal allows the brand to showcase its playfulness. <img src="http://payload.cargocollective.com/1/3/105924/1387595/take out no label_850.jpg" width="850" height="544" width_o="850" height_o="544" src_o="http://payload.cargocollective.com/1/3/105924/1387595/take out no label_o.jpg" data-mid="7070880" border="0" align="left"/>The take-out portion of the establishment incorporates employee-wrapped edibles and pre-packaged marijuana. <img src="http://payload.cargocollective.com/1/3/105924/1387595/take out_44 850_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload.cargocollective.com/1/3/105924/1387595/take out_44 850_o.jpg" data-mid="7031655" border="0" align="left"/>The concept of blooming is central to the take-out packaging. For edible take-out, a hands-on approach is incorporated, where employees wrap individual packages specially for customers. When opened, the package 'blooms' to expose the edible. <img src="http://payload.cargocollective.com/1/3/105924/1387595/take out six collage 850_850.jpg" width="850" height="864" width_o="850" height_o="864" src_o="http://payload.cargocollective.com/1/3/105924/1387595/take out six collage 850_o.jpg" data-mid="7031801" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/105924/1387595/pre packaged table_850.jpg" width="850" height="530" width_o="850" height_o="530" src_o="http://payload.cargocollective.com/1/3/105924/1387595/pre packaged table_o.jpg" data-mid="7071438" border="0" align="left"/>The take-out section also offers pre-packaged goods. Joints, blunts, and individual nuggets would be sold in abstract flower packages. The two strains of marijuana, indica and sativa, would be separated by color and name. Indica, which offers a more calm, introspective high, is named as 'shade' and is packaged in blue. Sativa, a more creative and active high, is labeled as 'sun' and set in orange. <img src="http://payload.cargocollective.com/1/3/105924/1387595/potency system_850.jpg" width="850" height="383" width_o="850" height_o="383" src_o="http://payload.cargocollective.com/1/3/105924/1387595/potency system_o.jpg" data-mid="7071734" border="0" align="left"/>A color-based potency system is incorporated. The richer the color, the more potent the marijuana. <img src="http://payload.cargocollective.com/1/3/105924/1387595/joint five collage 850_850.jpg" width="850" height="476" width_o="850" height_o="476" src_o="http://payload.cargocollective.com/1/3/105924/1387595/joint five collage 850_o.jpg" data-mid="7117296" border="0" align="left"/>As with the take-out edibles, the concept of the bloom threads through to to the pre-packaged goods. <img src="http://payload.cargocollective.com/1/3/105924/1387595/nugg five collage 850_850.jpg" width="850" height="476" width_o="850" height_o="476" src_o="http://payload.cargocollective.com/1/3/105924/1387595/nugg five collage 850_o.jpg" data-mid="7117302" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/105924/1387595/store front final_850.jpg" width="850" height="570" width_o="850" height_o="570" src_o="http://payload.cargocollective.com/1/3/105924/1387595/store front final_o.jpg" data-mid="7117754" border="0" align="left"/>Urban-centric, pre-existing storefronts would be prized locations. De mart's dining experience hints at being the medium between the work day and the home night—happy hour redefined. <img src="http://payload.cargocollective.com/1/3/105924/1387595/digital_menu_screenshot_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload.cargocollective.com/1/3/105924/1387595/digital_menu_screenshot_o.jpg" data-mid="7117945" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/105924/1387595/interactive menu 850_850.jpg" width="850" height="662" width_o="850" height_o="662" src_o="http://payload.cargocollective.com/1/3/105924/1387595/interactive menu 850_o.jpg" data-mid="9049489" border="0" align="left"/>De mart's dining experience starts and ends with an interactive iPad menu. When prompted, diners can choose between indica and sativa infused menus and order directly from the screen. The smaller portion, tapas-style dishes provide guests with a wide variety of tastes at their fingertips. <img src="http://payload.cargocollective.com/1/3/105924/1387595/music streaming 850_850.jpg" width="850" height="489" width_o="850" height_o="489" src_o="http://payload.cargocollective.com/1/3/105924/1387595/music streaming 850_o.jpg" data-mid="9049688" border="0" align="left"/>The iPad menu also serves as an interactive jukebox where guests can add songs to a playlist that plays throughout the restaurant. For the take-out guests, the same playlist would be online via Pandora so the sit-down experience could be experienced at home. Brief Perspective Branding, San Francisco Team Spenser Garden, Identity Design, Packaging Design Jack Curry, Identity Design, Packaging Design Juan Cifuentes, Illustration, Photography Patrick Dougherty, Advertising Design Baktaash Sorkhabi, Identity Design, Interactive Design Proposition 19, which asked for legal possession of marijuana in the state of California, was a hot topic leading up to the November 2010 statewide election.... http://www.spensergarden.com/Sigmund-Freud-Box-Set http://www.spensergarden.com/following/spensergarden.com/Sigmund-Freud-Box-Set Wed, 27 Apr 2011 20:58:34 +0000 Spenser Garden 1366474 Packaging case study for a box set of German philosopher Sigmund Freud's best known texts. The series of five includes Civilizations and its Discontents, The Interpretation of Dreams, The Ego and the Id, The Psychopathology of Everyday Life, and Three Essays on the Theory of Sexuality. The case is made of formed plexi-glass. <img src="http://payload.cargocollective.com/1/3/105924/1366474/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload.cargocollective.com/1/3/105924/1366474/grey rule 850_o.jpg" data-mid="28405889" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/105924/1366474/_MG_0571 850_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload.cargocollective.com/1/3/105924/1366474/_MG_0571 850_o.jpg" data-mid="9758944" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105924/1366474/583 and 603 resize 850_850.jpg" width="850" height="612" width_o="850" height_o="612" src_o="http://payload.cargocollective.com/1/3/105924/1366474/583 and 603 resize 850_o.jpg" data-mid="9758949" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105924/1366474/_MG_0628 850_850.jpg" width="850" height="607" width_o="850" height_o="607" src_o="http://payload.cargocollective.com/1/3/105924/1366474/_MG_0628 850_o.jpg" data-mid="9758945" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105924/1366474/617 and 639 resize 850_850.jpg" width="850" height="612" width_o="850" height_o="612" src_o="http://payload.cargocollective.com/1/3/105924/1366474/617 and 639 resize 850_o.jpg" data-mid="9758951" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105924/1366474/_MG_0688 850_850.jpg" width="850" height="567" width_o="850" height_o="567" src_o="http://payload.cargocollective.com/1/3/105924/1366474/_MG_0688 850_o.jpg" data-mid="9758947" border="0" align="left"/> Packaging case study for a box set of German philosopher Sigmund Freud's best known texts. The series of five includes Civilizations and its Discontents, The... http://www.spensergarden.com/Playing-with-Matches http://www.spensergarden.com/following/spensergarden.com/Playing-with-Matches Wed, 27 Apr 2011 16:31:52 +0000 Spenser Garden 1365349 Experimental typeface assembled using the natural curves of a lit matchstick. <img src="http://payload.cargocollective.com/1/3/105924/1365349/grey rule 850_850.jpg" width="850" height="1" width_o="850" height_o="1" src_o="http://payload.cargocollective.com/1/3/105924/1365349/grey rule 850_o.jpg" data-mid="28405862" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/105924/1365349/IMG_0171cropped small.jpg" width="341" height="580" width_o="341" height_o="580" src_o="http://payload.cargocollective.com/1/3/105924/1365349/IMG_0171cropped small_o.jpg" data-mid="6637908" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105924/1365349/IMG_0168.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/3/105924/1365349/IMG_0168_o.JPG" data-mid="6637297" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105924/1365349/IMG_0170.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/3/105924/1365349/IMG_0170_o.JPG" data-mid="6637425" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105924/1365349/IMG_0176.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/3/105924/1365349/IMG_0176_o.JPG" data-mid="6637439" border="0" align="left"/> Experimental typeface assembled using the natural curves of a lit matchstick.